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People from various countries today would rather buy their goods online since it not only saves time but also allows them to buy items at a lesser price than retail stores. Even in a country like India which had never welcomed the internet shopping trend so easily, thinking about the bargaining as well as other factors, has now opened its doors to convenience of online shopping. However, lately people have welcomed the online shopping scenario and have given it more preference than buying products at retail malls. Online shopping websites are functional regularly and the portals have a tendency to offer products at a great amount of discount. Many portals today offer different kinds of products right from electronics to fashion apparels to personal care items in a distinctive price. Online shopping websites have excelled mainly because of the quick delivery services they provide giving the merchandise to the customers from the comfort of their particular home. Today few people can be capable of spend hours at shopping malls and select products at hefty prices. Thus buying from online portals seems legitimate being an option altogether. Online portals have revolutionized the buzz of fashionable apparels and clothing too. Most from the apparels sold online today often be updated in fashion plus give a good amount of opportunities to choose the apparel when it comes to quality, design and price from the apparel Fashion clothing purchases tend to be more frequent when it comes to buying product online as they are easily available at great discounted prices and possess lot of variable options to select unlike electronics. Nowadays we also have branded fashion apparels available on portals which give internet shopping websites a more impressive boost when compared to retail shopping. Moreover, these branded apparels are available at a much more affordable price for the comfort and capability of the user. We have many famous brands today that desire to merge with several online portals and let their products be sold at distinguished prices to the average online shopper. Not only does it improve brand image and also leads to more sales in a very short period of time. The concept of address too originates into play wherein prominent retail chains and franchisees have opted to create their presence felt for the World Wide Web by starting online websites with the outlets and selling products online concurrently. Online shopping websites have certainly conquered the shopping scenario in many countries especially India. Even the undeniable fact that every other brand today desires to merge with online portals is often a sure idea that the success of online portals may be tremendous. In the long term it is going to amass a lot more sales also it may also cause lesser footfalls’ at stores and malls.